President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Leadership Training

Executive leadership training is basically a class designed to help executives produce better business decisions with their team. Executive leadership training isn't merely a fancy title given to some senior management by the company that owns it. It actually is part of the mission of the business entity itself. Although the individuals that you have led your company might have all the necessary educational background and past work experience that you need, they may simply not possess the interpersonal skills that are required to properly lead your company. Leaders are able to influence and direct the progress of the organization they work for. In other words, leaders are responsible for ensuring that their own personal development as well as the progress of their organization's goals are met.

This kind of skill is difficult to acquire and takes years of practice in order to master. In order to grow your leadership skills and maximize your own leadership potential, you must first be able to recognize and identify the areas in which your managers are falling short of meeting their goals. These are the areas where you can begin to implement your leadership training. You need to examine the current issues facing your managers and come up with concrete action plans that will help move your company forward.

As a leader, one of your primary objectives should be learning how to recognize the strengths and weaknesses in others so that you can effectively communicate them to your team. As you go through your leadership training, you will learn many new techniques and strategies that will help you communicate more effectively with your subordinates. These leadership styles are also referred to as the four horsemen of the horse trade:

The strength of any organizational culture is dependent upon its effectiveness in making and executing effective decisions. By empowering your executive leadership training sessions, you can ensure that your teams are empowered to make sound strategic decisions. One way that you can achieve this is by encouraging your team members to engage in regular decision making sessions where they can express their ideas and receive feedback from other team members. This will allow you to gather valuable information on how your teams are progressing towards common goals.

One important aspect of your executive leadership training program will be developing your team's ability to effectively communicate within their individual and team settings. One way in which this can be achieved is by encouraging open communication. You may choose to assign an individual to be the facilitator for such communications or you may decide to allow your teams to discuss such matters themselves. Whichever method you choose, it is important that you reinforce open communication throughout the team.

Another important concept that you will cover in your leadership training courses is performance management. The success of your team depends heavily on the quality of the individuals who they are led by. You may choose to dedicate one or two team members to perform this task; however, if you wish to cover the majority of your teams members, it may prove useful to turn to a performance management training course. Such training courses will help you determine what areas your teams need more coaching and help you build effective feedback mechanisms to assist your teams as they strive to reach their objectives.

A final element of effective management skills that you will teach during your leadership training course is identifying your leaders' strengths and weaknesses. Not only do you want your leaders to be effective in their roles, but you also want them to be happy with their position. By taking the time to identify the key leadership styles and then working with your teams to develop a style that works best for them, you will be able to lead them to becoming great leaders.

There are many executive leadership training courses available online and in many professional development programs. However, before you start to work with your leaders, you should ensure that they are capable of understanding the materials that you are presenting to them. If they do not have a strong grasp of the concepts, it will be very difficult for you to have an effective discussion with them. Once you have developed a strong understanding of the concept, you can begin to tailor your training courses to meet the needs of your executives. After all, everyone is unique and what works for one may not necessarily work for another.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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